Is it worth dying for…..?

Obesity has become a huge problem in our communities, but despite everything we’re doing both as a society and as individuals, we still haven’t managed to change the trend.

What’s stopping us from turning this trend around?

There are many issues and causes (i.e. lack of physical activity, emotional eating, etc.), but one remains more elusive than others: our attitude towards food.

Bad food is cheap, heavily promoted, and engineered to taste good. As a result, the amount of sugar and processed food we consume on a daily basis has increased significantly. Some of these elements are simply addictive (sugar, taste enhancers etc) and we don’t admit it openly.


Who is going to stop this? …..and when?

  • The survey of 188 countries conducted in 2014 shows that nearly 30 percent of the global population, or 2.1 billion people, are either overweight or obese.
  •  In the last three decades, not one country has achieved success in reducing obesity rates.
  •  The number of people diagnosed with diabetes is only increasing. E.g. over 29 million American adults have diabetes (up from 26 million in 2010). This represents more than 9 percent of the population (up from 8% 2 years before). And another 86 million — a third of the adult population — are headed down the road to diabetes, (These are adults whose  blood sugar levels are high enough to mark them as pre-diabetic.) Sadly, there is a growing percentage of pre-diabetics among children, too.  Estimated diabetes treatment cost is USD 300 bn.

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  •  Nearly ¾ (!) of men in the USA and more than 60 percent of women are obese or overweight. Nearly 30 percent of U.S. children and teens are either obese or overweight, up from 19 percent in 1980. Sadly, it will be very hard to correct the weight of these children at a later age.
  • Though we spend increasing amounts on weight loss, nearly all dieters (90-95%) regain the weight they lost within one to five years. 

People are not getting fatter only in the USA–the Netherlands isn’t immune to this trend either.   In 2011, 54% of adult men and 43% of adult women were overweight. 20 years ago, these statistics were considerably lower–just 39% and 31% respectively.  Even more alarming is the percentage of people who are not just overweight, but obese.

Let’s face it: to date our society has been very unsuccessful in dealing with nutrition challenges and the problem is getting more acute everyday.

How could we possibly ignore the importance of quality food for such a long time in our society?

Kill or Cure?


  • As mentioned before, bad food is cheap, heavily promoted, and engineered to taste good. We’ve been eating far more sugar and processed foods than ever before.
  • The food industry is controlled by companies that make money off selling  products that are damaging to people’s health. Supermarkets are promoting convenience (processed) food, and due to effective marketing campaigns, customers are confused about what is good food and what is bad food, between what makes a good and what makes a bad diet. 
  • Diets are often pushing products and approaches that are completely unnatural to the human body. Many of them are also full of chemicals that are impossible to process or simply based upon a single element (i.e. strawberry).  We buy them because they promise what we want to hear: quick results with little to no effort.
  • During our process of endless calories counting, we are likely to forget one basic discipline:  KCAL withdrawal does not equal weight loss if the QUALITY of the food is not taken into account.

Healthy food is hard to get, not promoted enough and expensive

Most of us believe that taking some tiny pills (vitamins, etc.) can make a difference in our health, but somehow we tend to ignore the fact that a big plate of unhealthy, processed food can influence our mood and energy, the quality of our lives, and eventually our health and life expectancy.

Food is both our most important source for medicine AND the most important source of poison.

“Where are the regulators?” you may ask.

Good question.

Have you seen them stopping the financial crisis in 2008? Or preventing millions of people dying from lung cancer in the last few decades? How long have we known that smoking is not good for our health, yet tobacco companies were still allowed to advertise and smoking was only abandoned in public places a couple of years ago?

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What are the take aways here?

It is WE who need to change in order to stop the alarming trends of sugar addiction, obesity and the increase of diabetes in our society. No one is going to do it for us.

Here’s how:

  1. Take charge of your own health and body. (Others will not do it for you!) Educate yourself from independent sources who are not trying to sell anything to you.
  2. Don’t focus on dieting. Focus on changing your lifestyle (i.e. incorporating regular exercise)  and your approach towards food.  See food as a source of life and medicine–you are what you eat. It’s worth the investment, both in terms of time and money.
  3. Focus on quality instead of kcal counting.  Cut out processed foods from your diet. (The chemicals in processed foods will slow down your metabolism and you will not lose weight without gaining back.)
  4. Cut out added sugar. Accept that sugar is addictive and you need time and support to get rid of the addiction. And trust me, will not get support from companies that are trying to sell you these products, as they live on constant temptation.
  5. Increase your metabolism naturally (i.e drinking water, eating nuts before dinning, walking after eating, starting with a strong breakfast or choosing some healthy teas).

Sugar and processed foods are killing our society and we need more focus, education and transparency to stop it.

How? It’s simple. Just focus on quality food.

Simplicity is the ultimate sophistication.

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